Beauty Industry Innovations Through E-Commerce

The digitization of beauty industry makes many brands competing for “going mobile” through platforms such as e-commerce. It has become an obligatory trend for beauty brands to keep their business afloat. Here are innovation leaks for Boldee who are interested in or engaged in the industry.

E-Commerce 101

As mentioned above, going mobile through e-commerce is a business trend nowadays. Moving from offline to online store increases customer buying satisfaction thanks for the 24/7 marketplace accessibility.

For example, South Korean e-commerce beauty brand Althea that ships worldwide right from the home base. Indonesia has Sociolla, an online local brand, that opens some offline stores. Their business model makes it easy for customers to get beauty items even from outside Indonesia and South Korea. E-commerce accommodates for campaigns and promotions to gain more potential customers.

Latest Technology Optimization

Beauty industry is tech savvy. Indeed, e-commerce can’t facilitate customers to touch, smell and try your products. But the promotion tool has an advantage that allows you giving product details and reviews. Utilize latest technology innovations, such as Augmented Reality or AR, for enabling customers trying on makeups and others. Marketplace Shopee makes use of BeautyCam in the mobile app to access the try-on feature. Customers simply need to tap their smartphone camera for trying the feature.

Social Media Strategy Boost

Creating interesting content and building a personal relationship with customers is a must. Brand owners can also collaborate and partner with beauty vloggers and beauty bloggers to promote and give positive reviews. Doing so will lead customers to purchase brands online. Furthermore, brand owners can give freebies to their online customers. In turn, they can try other products then share their experiences on their social media accounts. Brand owners can make online, pre-order product launching programs as a privilege to your online customers via social media.

Conclusion

It’s surely a right choice for beauty brand owners to set up online stores through which they innovate in this era of e-commerce. Today’s people are more comfortable with the marketing method as this paves a way for getting desired beauty products right from their hands. ohBold Creative House also provides your needs, do not hesitate to call us!

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