From Hobby to Business, Here’s Why We Need to Embrace Podcasting

Radio gets the power back in a form of podcast, so to speak. Amidst social media platforms and YouTube, podcast slowly but surely finds its way to win hearts of listeners. Unlike the two aforementioned channels, podcast is “ear-friendly” in a way that you can do mundane tasks without losing focus on what you listen at. No wonder that podcast becomes yet another creative mean through which creators channel their works and marketers promote their products or services. Here are the reasons why Boldee needs to move to podcasting for various reasons, including business promotion.

1. Collaborating with Influencers

As a podcaster, Boldee can work with entrepreneurs and influencers. This method paves a way for a win-win solution. Influencers will introduce your brand to their audiences and at the same time you will grab new podcast listeners. On the other hand, influencers will reap benefits as they can reinforce their business identity in the ears of their listeners according to what brands they represent.

2. Saving Mobile Data

Audio content, including podcast, is more economical than video content. Video content, especially with High Definition resolution, consumes a lot of internet quota. Audio content allows you saving more mobile data. In turn, your listeners or would-be consumers won’t spend much money enjoying your content.

3. Creating Community

Podcasters and their loyal listeners usually have the same interests and create their own circles. In the communities, they usually share information, opinion, hobbies, and much more. Make use of the communities through which you will introduce your voice.

4. Improving Communication Skill

Besides earning income, acquaintances, and information, you can improve your communication skill through podcast. This holds true for your listeners.

5. Finding It Easy to Make

You will need a lot of equipment, such as camera, microphone, lighting and many more, when you want to make a video content. Making audio content is a lot of easier. You only need a recorder, microphone, and a quiet place.

6. Competing with Few Podcasters

For now, podcasters have few competitors that can benefit you in a way that you are open for create interesting content that will go viral more easily. This can be the right time moving to a podcast to promote your business.

7. Having Subscribers for Long Duration Content

People usually read blog posts and videos in relatively short durations. Podcast runs much longer than that without making listeners getting bored provided the content relates to their lives and sounds attractive. Subscribers must focus on what they read or watch but they can multitask while listening to podcasts.

8. Taking Benefits from Unbinding Regulation

Video content creators have to comply with community guidelines that wholly bind to the users or members. Podcasters won’t have to encounter the rule. They can make free contents without feeling overwhelmed with binding rule.

9. Engaging Listeners from the Hearts

Podcasting weaves personal touches between podcasters and listeners because the latter can choose what kind of topics they want to.

10. Opening to All-Day Listening Time

Every platform has their advantages and disadvantages. Video content, for instance, amazes viewers through certain body language and expression from video content creator. But the platform requires viewers totally set their eyes on the screen. Podcasts, however, allow listeners to do other things while not missing what they listen at. This opens to all-day listening time wherever they are, including as they drive along protocol roads.