Content Marketing : Important for Brands?

What is Content Marketing?

Are you familiar with content marketing? Content marketing is a strategic marketing tool that uses attractive content to reach targeted audiences and build a strong, long-term relationship with them. A Content Marketer needs to make valuable, relevant and consistent content that will weave emotional closeness between brands and audiences and build relations with them in all social media platforms.

Importance of Content Marketing

When Boldee runs a business, you will need great strategies of content marketing to reach your targeted audience hence they use your products or services. There are four steps in purchase cycle :

1. Awareness

Content Marketers have to build customer awareness for your targeted audiences that they need your products or services.

2. Research

After your audiences are aware then need the products or services, they usually conduct researches on their excellences, uniquenesses, or compliances for their needs.

3. Consideration

The next step is considering buying the products or services. At this stage, they usually compare the qualities and prices of your products and services with those of products and services from others.

4. Purchase

Last step, your audiences decide to select your products or services to fulfill their needs. 

The four steps open wide rooms for content marketer to highly influence purchasing behavior. The main purpose of content marketing is raising awareness, making people buying products and services as well  as shortening the purchase cycle. This strategy will make people depend on your products and services. 

Content Marketing Forms

1. Infographic

This content form usually turns complicated data into easy-to-understand one. Infographic benefits you in a way that it combines images and words that convey sharp information.

2. Website or Blog

Make articles that suit your targeted audiences’ needs. In addition, pay attention to Search Engine Optimization or SEO. A good SEO will assist your website or blog gaining high traffics. Make sure that your website or blog are mobile user-friendly hence they can be read by people at the palms of their hands. 

3. Podcast

Podcasts are getting viral nowadays. They become a substitute of radio in this era. Your targeted audiences can listen to your content everywhere and every time while doing other things. Make sure to have relevant content to keep your audiences engaged. 

4. Video

YouTube is a good choice for marketing strategy as a lot of people use this platform. You can target your audiences then make relevant and useful content for them. Video content is more understandable and enjoyable.

5. Book

This kind of content suits educated, targeted audience. Content Marketers won’t only reap income but also promote products and services through book launchings. In this regard, book raises brand awareness for people. 

Conclusion

Don’t hesitate to use content marketing strategies for your business. Does Boldee need help in developing content marketing strategies? Hit the contact button of ohBold Creative Agency! We will help you to empower your business to the next level in a bold way.