Influencer Marketing 101 for Your Guidance

Lately, influencer marketing has become a mainstay strategy for marketers. The effectiveness of this strategy makes many brand owners and companies use influencers to promote their products and services and become a marketing trend in 2020. Let’s move on to the review!

The Power of Micro Influencers

Previously, influencer marketing tended to use influencers with large numbers of followers, but that does not guarantee to reach desired audiences of a brand or company. Micro influencers have fewer followers but they often have content with higher levels of engagement that bring them closer to their followers. From the financial side, collaborating with micro influencers brings profits for brand owners and companies. They can trim cost as micro influencers charge lower rate cards than those by macro influencers or celebrity influencers. Brand owners can also see quicker return of investments than if they use micro influencers.

Audiovisual Content: Important?

Audiovisual contents are more interesting than photo or text. Video content can grab more attention from targeted audiences. In addition, podcasts play a greater role in this era given large number of listeners. Nowadays, brand owners and companies eye podcasters as part of their influencer marketing strategies. 

In-house Influencers

Brand owners and companies ink long-term cooperations with influencers as influencer marketing is growingly important and effective for their brand growths. This gives birth to in-house influencers that will focus to build a relationship with their audiences while reinforcing brands they represent.

Reverse Marketing

Reverse marketing allows brand owners and companies giving positive values that mostly relate to the audiences. They can focus on serving the audiences’ needs on health, social, finance, and so on. This approach is proven to have formed good relationships with their customers. Brand owners do not only share about their products and services but also qualities. 

Campaign

Nowadays, a lot of technology and advanced analytic tools are available to evaluate the effectiveness of current campaigns. Brand owners and companies can see the targeted audiences’ behaviours and market segmentation by using these tools. Therefore, they can find it easier for making personal contents and increasing qualities of their offers. The analytic tools assist brand owners to determine which of their fruitful influencer marketing campaigns for possible repeated action. In addition, they can discover less effective influencer marketing campaigns.

Conclusion

This year, influencer marketing remains a good strategy for brand owners and companies. Hopefully, this article will help Boldee who questions influencer marketing effectiveness. If you need help to manage your content and influencer marketing, feel free to hit the contact button of ohBold Creative Agency!