Navigating Marketing Action Plans during COVID-19 Pandemic
Physical distancing and self-quarantine due to COVID-19 outbreak have been forcing global citizens avoiding public places and crowds for about two months. The preventive measures have been hitting businesses, large or small, not a few of them shutting their entities for good.
As smart business players, we believe Boldee are striving for making your businesses remain operational. During the tough time, you’re exercising which strategies that are assisting your companies walking on the thorny path. We’re sharing with you some alternative business action plans for getting you through this period as well as helping others in need.
Random Act of Kindness
In the scope of business, random act of kindness refers to giving free-of-charge services for people. For example, free trial, promotion or online class. The strategy will assist people staying at home making use of their time for obtaining valuable lessons. Put this as the top priority. Get an indirect benefit by seeing your website traffic higher and earning people’ trusts by reading the content.
Paid Ads Alternative
Quarantine moments during the pandemic are making people spending more time online. Numbers of website traffic are increasing but with fewer advertisers. In this tough time, low demand is causing paid ads becoming affordable. We recommend you taking more paid ads given the price and more of the ads type variation in inventory.
Flexible Customer Payment
Many businesses are selling their products and services online due to recent low conversions. To keep your cash flowing, be flexible for customers. Set an undemanding payment plan or instalment to reduce the customers’ financial burdens.
Educational Training
Our next tip particularly works best for Boldee who own educational business, such as online classes or trainings. The stay-at-home period is opening a golden opportunity for your business. Thereby, improve your content for netting as possibly many audiences as many people are working and studying from homes. Create or enhance your educational websites with specific, niche advice for particular audiences, such as those whose interests mostly on foreign languages, handcrafting or personal finance.
Going International
Frankly speaking, your business will find ways to creep into international spotlight during the outbreak provided you craft your digital marketing channels well. For instance, you can formulate Search Engine Optimization or SEO for competing with global players of the same sector. Choose right keywords to accommodate global users understanding your content. Turn your website content into English Language for exposing your brand.
Conclusion
Proper changed strategies and corresponding executions will navigate your business safely passing through the storm because of the COVID-19 outbreak pandemic. This is your chance to change your marketing, business and career perspective.