Revealing This Year’s Five Digital Marketing Breakthroughs
Business competition is getting tougher. We see a lot of trends and innovations that become parts of business strategies nowadays, one of them is digital marketing. This strategy can help building brand awareness for your customers. As years unfold, digital marketing breakthroughs always innovate. In 2020, the innovations continue, captivating consumers and public at large as you can read below:
Dominance of Artificial Intelligence
Boldee must find Chatbots or another automatic message machine when visiting several websites or mobile apps. They are products of artificial intelligence, a system that thinks like a human being. Other examples of AI products are Alexa and Siri, voice assistants to simplify doing your activities.
Instagram Benefit
Not only for uploading photos and videos, but also Instagram offers shoppable post feature for increasing marketing effectiveness. You can attach website link and check out option to make it easier for customers to shop at your online store on Instagram. Use direct message features to keep in touch personally with your customers.
Importance of Customer Personalization
Learn about customer personalization to enhance customer satisfaction. You can find it out from your customer search history and display products or services that are relevant to it. Doing so will make your customers loyal to your brand.
Influencer Marketing
Influencer marketing has become a mainstay strategy for marketers. Collaborating with influencers are fruitful thereby makes many brand owners and companies consistent using influencers’ voices to raise brand awareness of their products or services. You can find a lot of influencers on every social media platform.
Creative Content Marketing Is A Must!
Produce creative content marketing to lure customers thereby they are interested in your product or service. You can choose applying the strategy through websites, articles, images, videos and podcasts. Lately, popular contents take in forms of videos that can be found on YouTube ads and other creative videos. Content marketers do not only make advertising videos but also raise concepts, such as web series, live videos, 360 videos and other creative videos.