Marketing campaign is as important as product, service or brand making. Every enterprise owner needs to plan brand or product promotion before introduces it to public. A well-crafted plan on the promotion will make the business owner easier to convey the message or the value to targeted audience.
In doing so, the owner or manager sometimes appoints a marketer who will take charge in marketing campaign. The marketeer has two marketing campaign methods; print and online ones. The two differs on which media that are put into use. The print marketing campaign utilizes printed medium, such as flyer, banner or brochure. On the other hand, the online plan relies on email, website or social media.
Either way, marketing campaign performs major roles as follow:
Adding Brand Exposure
Marketing campaign is an effective tool to expose your brand, be it new or existing. As your brand is popular, chances are potential consumers will easily remember it. They will visit website or social media account of your company. Not all of them will use or purchase your products, though. Nonetheless, bring forward a brand that perfectly captures your product or service. Put into the brand all physical attributes, image, function, value and characteristic. Choose a name that make their ways into public’ hearts and minds easily to represent the brand.
Some may not buy your products or use your services. However, the more effective marketing campaign is, the greater purchase chance is. Marketing campaign introduces leads as a term that refers to visitors who intend to buy products or use services after they visit a business website or social media account.
Convince potential customers to use your brand. Enhance the leads percentage through attractive photos and videos on customers’ testimonies. Complete them with insightful articles on your products or services.
Gaining Loyal Customers
Avoid one-time buyers as you possibly can. Net new buyers but keep old customers at heart. As sale rises, maintain loyalty from customers who frequently use your product or service.
Loyalty derives from consistent top quality from your brand, product or service. As new customers feel satisfied with your brand, product or service, they will be inclined to be faithful buyers. Bear in mind that these loyal customers will change their preference when they find you lower the quality of your product, service or brand.
Turning buyers into faithful ones mean you are able to maintain good relationship with them, the final goal of plan.
Below contain six steps to reap the plan benefits:
1. Determining Goals and Limitations
Set detailed and specific marketing campaign purposes and duration for achieving maximum results.
2. Formulating Standard
Make a list of standard or reference that determines plan is successful or not. The list will help you evaluating the plan as well.
3. Allocating Budget
You will require to spend a good amount of money for executing the plans. The budget varies as it depends on campaign location, media and marketing campaign duration.
4. Selecting Potent Marketing Strategy
Choose the strategy that enables you communicating with customers well. The strategy greatly influences how will the plan work effectively. Boldee need to adjust the strategy with targeted audience.
5. Creating Timeline and Action Plan
Make a complete and clear schedule for your plan. Doing so will serve as your guideline for carrying out and evaluating the campaign.
6. Executing and Evaluating
The marketing campaign planning must lead to executing all of the ideas. At this stage, Boldee must ensure the marketing campaign is in line with the plan. Boldee must evaluate after the execution of the campaign to help you avoiding mistakes happening in previous marketing campaigns.