Three Types of YouTube Ads for Getting in Touch with Audiences
Who doesn’t know YouTube? We believe most of today’s population use YouTube. The free video-sharing application embraces from toddlers to senior citizens as its viewers. After Google, YouTube is the second widely-used search engine in the world. YouTube has more than two billion active users, 50 millions of them are content creators. Nowadays, in addition to video broadcasting, YouTube becomes an effective digital marketing and creative promotional strategy tool for many companies.
What is YouTube Ads?
YouTube Advertising or is usually called as YouTube Ads is a media promotion for brand owner, company, or digital marketer for their product or service contents. While Facebook and LinkedIn use Page Manager, YouTube Ads use Google AdWords. You simply need to upload your video content to Google AdWords and choose your targeted audience.
After that, you can bid to show your ads then pay the ads after the audiences watch your contents according to the bidding regulations.
Monitor how your ads work through Google AdWords analytic. You can start, pause or hold, and stop your ads anytime from Google AdWords dashboard.
Types of YouTube Ads
There are three types of YouTube Ads :
1. TrueView Ads
This is the standard ads on YouTube. Company or advertiser only pays when the audiences watch the ads at least 30 seconds until the end of the ads or they click the call-to-action button. TrueView ads can be skipped with the duration between 12 second and 6 minutes. Another TrueView ads can’t be skipped with the duration between 15-20 second. TrueView Ads has two types :
– Video Discovery Ads (In-Display Ads): video ads that shows up at YouTube homepage, search result page, and related-video on watch video page.
– In-Stream Ads : advertiser can adjust video ads to CTA and different overlay text so you can bring the traffic of YouTube Ads viewer to your page or video.
2. Non-Skippable Ads
This ads type may annoy some of the audiences because they can’t skip the ads. There are two types of non-skippable ads. First, pre-roll ads that precedes a video. Second, mid-roll ads that emerges in the middle of a video after it already runs for 10 minutes or more. The ads type enables you showing product values for the audiences. It also helps you improving content qualities that will easily deliver values of your products and services for the viewers.
3. Bumper Ads
Bumper ads is another non-skippable ads type that won’t irritate the audiences as they can skip the ads after six seconds only. The ads will appear at the end of a video and will charge you based on cost per mille (CPM). We recommend you selecting this ads type when you wish to reach out mobile apps users. Advertisers also can recycle old content, shorten then present it.
Conclusion
YouTube can be your strategic digital marketing option for introducing or strengthening products and services. So, have you chosen what type of YouTube Ads that fits your company needs?