Selling Product Online? Choose the Right Social Media Platform!
You can find various social media platform this day. Each type of social media has their own attributes, advantages and targeted users. Boldee can use them all or some of them for your business needs depending on the goals and the targeted market. Prior to that, let’s study what makes each of the following social media platforms different from one another.
The platform that’s created by Mark Zuckerberg ranks first as the most suitable social media for selling products. You can use the fan page feature in Facebook to upload product-related posts. Optimize the posts by using Facebook Ads feature for advertisement. Based on the demographic data of Facebook, female users aged between 18 and 34 years old while male users are between 25 and 34 years old.
Another platform is Instagram. You can use Insta Story feature to introduce your products and interact with your audience. Instagram has feeds for enabling you displaying product-related contents. Moreover, the tool introduces Instagram business account that contains a shop feature thereby you can sell directly on this platform. Demographic data of Instagram shows the average platform users aged between 13 and 65 years old. Most of the Instagram users are between 18 and 34 years old.
Many people discover new brands from Twitter. They usually find out everything they need from the brands before they check the brands’ products in another platform or marketplace. Landing positive impressions on their minds via Twitter is good “capital” before hopefully buying your products or using your services.
Twitter embraces a wider age scope as compared to those of Facebook and Instagram. As many as 38% of Twitter users aged between 18 and 29 years old, with 29.26% are between 30 and 49 years old. More specifically, 80% of Twitter users are affluent millennials.
This platform can help you to introduce your products to your customers. People find out a lot of information about your products, especially for retail business players, via this platform. Pinterest suits best for new business pioneers.
Conclusion
Each of the platforms net different targeted audiences. Make use of the basic knowledge for formulating on-point business strategy for your enterprise.