Navigating Marketing Action Plans during COVID-19 Pandemic

Physical distancing and self-quarantine due to COVID-19 outbreak have been forcing global citizens avoiding public places and crowds for about two months. The preventive measures have been hitting businesses, large or small, not a few of them shutting their entities for good.  As smart business players,...

Marketing Survival Tips in the Time of COVID-19 Pandemic

Every line within a certain company needs to work extra to cope with declining sales as people keep indoors during Coronavirus COVID-19 pandemic outbreak. For this time being, our focus is on marketing that must adjust to rapidly changing promotion scheme at this moment. Uncertain...

Beauty Industry Innovations Through E-Commerce

The digitization of beauty industry makes many brands competing for "going mobile" through platforms such as e-commerce. It has become an obligatory trend for beauty brands to keep their business afloat. Here are innovation leaks for Boldee who are interested in or engaged in the...

Four Values that Level Up Digitized Beauty Industry

Digitalization has embraced all sectors. Beauty industry is no exception. The segment makes use of the trend as more and more modern people are glued to their gadgets for seeking everything wherever they are. Find out four reasons that drive the shift of the sector...

Two Sides of COVID-19 Outbreak Impact for Business

The new coronavirus version, COVID-19, has made early 2020 such a headache for people around the world. A lot of countries are facing chaotic situations after World Health Organization or WHO declared a global pandemic due to the virus a few months ago. Economy is...

Three Types of YouTube Ads for Getting in Touch with Audiences

Who doesn’t know YouTube? We believe most of today's population use YouTube.  The free video-sharing application embraces from toddlers to senior citizens as its viewers. After Google, YouTube is the second widely-used search engine in the world. YouTube has more than two billion active users,...

Content Marketing : Important for Brands?

What is Content Marketing? Are you familiar with content marketing? Content marketing is a strategic marketing tool that uses attractive content to reach targeted audiences and build a strong, long-term relationship with them. A Content Marketer needs to make valuable, relevant and consistent content that will...